To provide a personalised advertising experience, we tailor our ads to be more relevant to our members. Below is a list of all the criteria we use, however not all of them are used for every ad campaign. We only use specific criteria where appropriate, in accordance with your privacy preferences, applicable legal requirements, and the requirements of the campaign.

Country:
- Determined based on the IP address provided by your device.
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User Browsing History:
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Page Context:
- Reflects the category of the webpage you are currently visiting (e.g., “Kids,” “Pets,” or “Electronics”).

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